1. Customer first: we will work from the customer's point of view and then work backwards. We will work to earn and maintain the trust of our customers. We will focus on our competitors, but more on our customers.
2. Ownership: We are all owners. We will think long-term and will not sacrifice long-term value for short-term performance. We act on behalf of the whole company, not just our own team or ourselves. We will never say "it's not my job".
3. Innovation and simplification: We expect and demand invention and innovation from our own teams or ourselves, and we always look for ways to simplify. We pay attention to the external environment and look for new ideas from everywhere, without being limited by "not my invention". We are willing to be misunderstood for a long time in order to innovate.